Автор Steve Diller, Nathan Shedroff, Sean Sauber, Rosenfeld Media
Цена :1037.48 руб.
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.
Жанр: product placement, государственное и муниципальное управление, лояльность, отношения с клиентами, стратегический менеджмент