Книга Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication читать, слушать аудиокнигу, купить онлайн на сайте

Автор Mark Weiner

Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication

Цена :2665.26 руб.

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Аннотация

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Жанр: зарубежная деловая литература, маркетинговые исследования и анализ, управление маркетингом

Unleashing the Power of PR. A Contrarian’s Guide to Marketing and Communication

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