logo bookbazaar.ru BOOKBAZAAR.RU | Личный кабинет | Контакты | Доставка

Max Korbmacher Facebook as a Communicational Tool in Romantic Relationships of European and North American Adolescents Young Adults


Bachelor Thesis from the year 2017 in the subject Communications - Interpersonal Communication, grade: 1.7, University of Bremen (Department of Sociology), course: B.A. Sociology, language: English, abstract: A relatively small amount of research addresses romantic relationship communication on Facebook. However, the aim of this literature review was to conclude current research about romantic relationship communication of European and North American adolescents and young adults on Facebook. Communication behaviours were observed in Knapp's (1978) three relational stages: formation, maintenance, and dissolution. Facebook was found to be a significant communicational tool for adolescents and young adults in romantic relationships. Findings displayed that not only communication between partners but also between couple and network influence relationship outcomes. The availability of information can lead to dialectical struggles between relationship partners (Baxter, 2011), and high levels of social control from romantic relationship partners' networks. A special importance of Facebook was found in the relationship formation, where Facebook serves as the main tool to communicate and to gather information about potential and existing partners. Relationship maintenance on Facebook requires publications of relationship information. The frequency and importance of those publications depends on the relationship partners and their Facebook networks. No research has been conduct...

5664 RUR

похожие

Подробнее

Jesse Stay Facebook Application Development For Dummies


A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app! Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, fun guide!

1980.92 RUR

похожие

Подробнее

Jason Alba, Jesse Stay, Rachel Melia I'm on Facebook--Now What (2nd Edition). How to Use Facebook Achieve Business Objectives


Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while marketing used to require big budgets and favor large businesses, it can now be done much less expensively, leveling the playing field for organizations of all sizes and geographic regions.In this updated version of the book we will bring you up to speed on the changes to Facebook since the last version of this book was published, as well as teach you how to get started with a Facebook business Page, how to create engaging content that meets overall objectives, how to manage your Facebook Page and build community, how to create successful Facebook ad buys and promotions, how to measure success, and how to use Facebook applications and plugins. The book is written in easy to understand language and includes many examples of how successful businesses and organizations are using Facebook, as well as Action Items to help you utilize what you learn.Contains a foreword by Mari Smith and an afterword by Mike Stelzner.

2814 RUR

похожие

Подробнее

Brad Tiller Facebook Marketing. Growing Your Audience And Turning Them Into Profitable Customers For Business Through Selling Affiliate Marketing


Facebook Marketing Grab this GREAT physical book now at a limited time discounted price! Are you struggling to run your business through Facebook? Not sure how to set up your page as a business or maybe you just don’t know how to build your likes and more importantly turn your audience into customers? Whether you own a traditional business, online business, want to become an influencer or want to create a movement around a niche, this is for you. It's a quick read and you'll be up and running as a Facebook pro in no time! Facebook is a powerful marketing tool that is currently tapped into more than 2 billion active monthly users. That accounts for 2/7ths of the entire global population, all coming together on one social media website. It is a no-brainer that this tool must be absolutely used in your business if you want to be ultra-successful in the 21st century. Whether or not you are already using Facebook as a marketing tool, “Facebook Marketing” will walk you through the process of optimizing your page and setting yourself up for quick success. If you follow the steps in this book, you can guarantee that you will have a page that people will be eager to follow and engage with. That means that your sales numbers go UP! Here Is What You'll Learn About... Secrets towards growing your Facebook page Building an attractive profile that suits your ideal audience Why researching your audience is the most important step of them all How and why affiliate marketing on Fa...

789 RUR

похожие

Подробнее

George Pain Facebook Marketing. A Beginners' Guide to Gaining Customers using Advertising


Do you have a great product or content but have no idea how to get customers? Would you like to get started with Facebook Marketing?With over 2.07 billion monthly active users, it is a no brainer that Facebook advertising provides an advertiser with a humongous outreach opportunity. It has certain unique advantages over other forms of advertising that makes Facebook advertising a must-have in any savvy advertiser’s scheme of things. This may come as a surprise to many who think that online advertising begins and ends with Google. To them Facebook is merely a social media platform where you catch up with high school classmates and check out what your ex-flame is up to!But the fact is that savvy marketers and advertisers are increasingly taking to Facebook advertising to market their products and services. The fact that Facebook earned a gargantuan $26 billion advertising revenue in 2017 is ample testimony. The benefits that accrue from Facebook advertising are quite significant and it is in a marketer’s best interest to be fully conversant with them.

2152 RUR

похожие

Подробнее

Jan Zimmerman Facebook Marketing All-in-One For Dummies


Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

2311.19 RUR

похожие

Подробнее

Fromsa Bedassa Impact of Facebook Usage on Students Academic Performance


Thesis (M.A.) from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Today Facebook is considered as one of the most popular platforms for online social networking among youth, and - as many researches show - university students. The purpose of this study is to assess the impact of social networking sites i.e. Facebook on students' academic performance. The study was carried out in Wollega University with regular undergraduate students in focus. A questionnaire was designed to assess impact of Facebook usage on Student and was administered to 384 students' selected using stratified sampling technique. Variables identified are time spent on Facebook, addiction to Facebook and academic performance. The Pearson product-moment correlation coefficient was used to examine the relationship between addiction to Facebook and time spent on Facebook and students' academic performance. Furthermore, a multiple linear regression was carried out to determine the relative contribution of addiction to Facebook and time spent on Facebook to students' academic performance. An analysis of the results was carried out using the SPSS software package. And the findings of this study shows that time spent on Facebook and addiction to it negatively and significantly affects students' academic performance.

3527 RUR

похожие

Подробнее

Chris Treadaway Facebook Marketing. An Hour a Day


The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

1980.92 RUR

похожие

Подробнее

Jaylan Azer Facebook from Socializing to Advertising. An Empirical Study on the Effect of as Advertising Tool in Egypt


Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University Of Wales Institute, Cardiff, course: Master of Business Administration - Marketing Management, language: English, abstract: The focus of this research is in the area of the effect of Facebook as an advertising tool in Egypt. Such a study is important in order to maximize the benefits that marketers can get from the successful use of Facebook as a tool of advertising for their products or services, being of high popularity recently in Egypt among younger and older ages with no restrictions of use to a certain demographic class. The research methods consisted of a wide review of relevant literature coupled with collection and analysis of empirical data. The latter is based on a survey of 400 Facebook users from Cairo and Alexandria governorates. The research adopted the quantitative approach to examine the relationship between Facebook and advertising. To achieve the research objectives and verify the proposed hypothesis, descriptive analysis used to test the feel of data, Cronbach's alpha to ensure reliability of data, factor analysis for the reduction of variables and regression analysis for testing hypothesis. The research provided evidence that Facebook has a significant effect as a tool of advertising as it can stimulate consumption of products and services advertised through it. The main concl...

3039 RUR

похожие

Подробнее

Haq Wasim ul Usage of Facebook to Promote L Services


The study examines the usage of facebook as social networking tool in libraries. The major areas which study covers regarding facebook are the reasons for its usage or usage refusal, its usage length and perceived benefits of its usage. Modern academic libraries provide the information needs of a more demanding and savvy new generation user group that prefers to reside in an open, self generated online environment largely supported by Web 2.0 technologies. To reach the users where they are, the libraries should revamp their service strategies by incorporating tools like Facebook. Facebook is a social interactive tool for library professionals who can be reshaped as an information and publicity tool, as a feedback instrument, as an interactive and collaborative learning medium and as a facility for library promotion.Simple random sampling technique has been used for selection of the sample and instrument used to conduct a survey was questionnaire filled by 100 students.

5202 RUR

похожие

Подробнее

Julia Se Facebook as Pedagogical Tool for College Teachers and Students


In Indonesia, Facebook tops the most populated Social Networking Sites (SNSs). Taking advantage of the features that Facebook provide, instructors do seem to have recognized its potential for teaching. This study examines uses of Facebook.com, as a pedagogical tool for teachers and students at a university in Indonesia. Through the perspectives uses and gratifications theory on new media, this study combines qualitative and quantitative approaches through interviews and a survey to teachers and students at the university. Results show that both students and teachers users apparently are primarily motivated to use Facebook in order to provide and receive information regarding classroom “activities” as well as other functions that support the teaching–learning process both for teachers and students. Results also show that Facebook when used frequently encourages more cordial relationships between teachers and students, which then resulted in a more positive manner on the teaching-learning environment: an outcome that was almost never anticipated.

3944 RUR

похожие

Подробнее

Tom Corson-Knowles Facebook for Business Owners. Marketing For Fan Page Owners and Small Businesses


How To Grow Your Business Using FacebookLearn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization.Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide will teach you:How to create a new Facebook Fan PageStep-by-step tutorials for beginners.How to attract at least 500 new fans a monthPowerful free strategies to grow your fan base and connect with your customers.How to set up Facebook landing pages to capture leads and turn them into salesCapturing leads from Facebook has never been easier!How to use Facebook ads to dramatically increase your profits and sales onlineFollow this step-by-step guide to setting up and monetizing a Facebook Ads campaign.How to find content that your fans will LOVE and look forward to every dayMy personal secrets for finding great content for Facebook that your fans will share.How to use Facebook Insights to make better marketing decisionsAll the technical stuff explained in easy to understand terms.How to use the NEW Facebook OffersScreenshot tutorial and tips for using Facebook's newest marketing program.How to use Facebook Promoted posts (and when to use them to get a 100x return on your investment!)Facebook promoted posts can either drain your cash fast or rack up new sales. Find out how to use them the right way!...and much more!This book will help your dramatically increase yo...

1727 RUR

похожие

Подробнее

Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Advertising Techniques


Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate «Likes,» promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

1980.92 RUR

похожие

Подробнее

Mark Smith Marketing en Facebook. Una Guia Completa para Crear Autoridad, Generar Compromiso y Hacer Dinero a traves de Facebook (Libro Espanol/Facebook Spanish Book Version)


Книга "Marketing en Facebook. Una Guía Completa para Crear Autoridad, Generar Compromiso y Hacer Dinero a través de Facebook (Libro en Español/Facebook Marketing Spanish Book Version)".¡Crea Increíbles Oportunidades de Negocio y Consigue Más Seguidores Utilizando el Poder del Marketing en Facebook!¿Cómo se puede aprovechar el poder de Facebook para construir un negocio sólido y estable?Este valioso recurso tiene varias estrategias que realmente funcionan, al igual que métodos desconocidos que especialistas en marketing de redes sociales pueden usar al instante para promover sus marcas, o entusiasmar a la gente con sus productos y servicios, creando autoridad y así llegar a un público más amplio. Este libro es una guía que te lleva de la mano y te ayuda a explorar el enorme panorama de Facebook, ofreciéndote numerosas tácticas factibles, comprobadas y enfocadas en obtener resultados. Todo este compendio se presenta de manera directa y fácil de aprender. Aquí se listan algunas de las cosas que puedes encontrar en este libro:Cómo Crear una Página de Negocios Efectiva Guía paso a paso para Crear y Gestionar Campañas Publicitarias Exitosas en Facebook 4 Maneras de Hacer Dinero con la Mina de Oro llamada Facebook Cómo Aprovechar el Poder de los Grupos de Facebook 13 Estrategias Geniales para Generar Compromiso Y mucho más…Puede que seas un especialista de marketing a través de internet, un profesional en construcción de marcas personales, un pequeño empresario, o un complet...

1227 RUR

похожие

Подробнее

Charles Huff How to Sell on Etsy With Facebook


“Lots of good info about marketing your Etsy business with Facebook.”--Nick Vulich - Author, Etsy Bookkeeping Made Easy“Great book.”--Scott Van Niekerk - Manager, Real Stuff Products Ltd.“This book is a good service to all Etsy sellers.”--Teresa Tomas - Owner, Crystals Unlimited“A really useful how-to manual. There is very little fluff in the this book, it's almost all relevant and to-the-point.”--Michael O'Sullivan - Managing Director, Peer Publishing, Ltd.Want to learn how to sell on Etsy (without having to rely on Etsy for traffic?)Searching for an Etsy guide that will help you turn all those likes, fans, and business pages into a sustained lead generation system that helps you sell crafts while you sleep?Looking for a NO B.S. and super-simple online strategy for selling on Etsy with Facebook -- a social network known for its Draconian overlord practices...I mean...robust data?Worry no longer, Etsian! Because inHow to Sell on Etsy With Facebook - Selling on Etsy Made Ridiculously Easy Vol.1 you'll learn, in this no-nonsense Etsy marketing tome such effective strategies as: "How to Make Your Facebook Page Look Awesome (Even If You're Super Non-Tech-y" - In this chapter we'll go over making your Facebook business page look professional and modern...even if your laptop is older than a Kardashian sister. "4 Apps You Just Gotta Have on Your Facebook Page" - Facebook apps are a very under-rated -- and under-utilized -- part of the Facebook mar...

727 RUR

похожие

Подробнее

Suzana E. Flores Facehooked. How Facebook Affects Our Emotions, Relationships, and Lives


The number of Facebook users worldwide exceeded one billion in August of 2012. With the increase in Facebook users, psychologists have seen an alarming increase in the number of Facebook related complaints from their clients. Dr. Suzana Flores, clinical psychologist, has interviewed Facebook users of all ages for three years exploring the positive and negative features of Facebook and evaluating the effect it has on our lives. Facehooked explores the problems most commonly found on Facebook, including controversial topics such as self-esteem, privacy, peer pressure, stalking, emotional manipulation, among others. Readers are not only provided with practical tools to help identify and avoid unhealthy behaviors, but also suggestions for healthier interaction on Facebook.

1502 RUR

похожие

Подробнее

Petro Raphael Facebook; Students'academic Killer


This paper examined the reality of Facebook usage in relation to the Academic performance of students especially in Ordinary secondary schools; the students who are in the danger age of digital (they like to judge things most in positive without considering its negativity). It many outline many problems related to Facebook usage and the solutions to minimize if not to solve them. The focus of this research is to help these students to use Facebook for the benefit in their studies without provoking its policies and affect their academic performance. When tracing from the aim of the study, there are impacts of facebook in academic performance of Ordinary Secondary Schools in Olorieni Ward as viewed in the major three objectives as to know the time spent by Ordinary Secondary School in Facebook per day, how the facebook usage by Ordinary secondary students affect relationships between students themselves and even between students and teachers in the process of learning as well as how facebook usage by students have brought about the negative impacts towards students’ academic performance.

2850 RUR

похожие

Подробнее

Joel Elad Facebook Advertising For Dummies


Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

1980.92 RUR

похожие

Подробнее

Mark Smith Facebook Marketing. A Comprehensive Guide for Building Authority, Creating Engagement and Making Money Through


Create Amazing Business Opportunities And Reach More Followers Using the Power of Facebook Marketing!How can you leverage the power of Facebook to build a solid business? This valuable resource has several proven strategies and little-known techniques that social media marketers can start using right away for building brands, stirring a buzz about their products and services, establishing authority and reaching a larger audience. The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It’s all presented in an easy to understand and straightforward manner. Here are some of the things you can take away from the book: How to Build An Effective Business Page Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns 4 Ways To Make Money From The Goldmine Called Facebook How to Leverage the Power of Facebook Groups 13 Killer Strategies for Building Engagement And much more …You can be an internet marketer, brand building professional, small business owner or a rank newbie looking to build a profitable business on Facebook. The book gives you an in-depth overview and insights about everything from the best time to post for receiving maximum traction from your audience to determining the colors you can use in your visuals make you brand more desirable. If you are ready to give Facebook marketing a try, Grab a Copy of This Book to Help You Get Started!

1214 RUR

похожие

Подробнее

Carol J. Pemrich Hauser How to Be a Decent Human Being


Carol wrote this book as a result of seeing a meme on Facebook that stated, “It takes zero dollars to be a decent human being.”

1002 RUR

похожие

Подробнее

Daniel Miller Tales from Facebook


Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation. After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology – that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.

5374.05 RUR

похожие

Подробнее

Daniel Miller Tales from Facebook


Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation. After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology – that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.

5539.88 RUR

похожие

Подробнее

Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Advertising Techniques


Книга "Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques".

3702 RUR

похожие

Подробнее

Back de Moraes Naiara, Mota-Ribeiro Silvana Quem sao eles.


De que modo é construído a identidade e de que forma ocorre a interação e a criação de laços sociais no Facebook dos sujeitos portugueses e dos sujeitos brasileiros? Partimos de um enquadramento teórico que cruza os conceitos de Cibercultura, Redes Sociais, Facebook, Identidade, Interação e Laços Sociais. O estudo empírico consiste na análise de conteúdo do perfil dos usuários, assim como a aplicação e interpretação de um inquérito relativo às percepções dos usuários acerca de seus comportamentos e atitudes naquela rede social. Buscamos compreender as atitudes e a atuação dos usuários, a partir de 34 sujeitos portugueses e 34 sujeitos brasileiros no Facebook, com o intuito de encontrar respostas ou explorar pistas para desenvolver estratégias de comunicação. Em última instância, os resultados desta pesquisa podem ser úteis na prática da atividade publicitária. As conclusões permitirão refletir sobre a importância e a contribuição das questões levantadas para a comunicação estratégica nas redes sociais, com ênfase no Facebook, identificando o que os sujeitos almejam para construírem suas identidades, como interagem e e criam laços com os demais.

9489 RUR

похожие

Подробнее

Mark Smith Social Media Marketing. Facebook Marketing, Youtube Instagram Marketing


Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media! 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing**Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It’s all presented in an easy to understand and straightforward manner. Here are some of the things you can take away from the book:How to Build An Effective Business Page Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns4 Ways To Make Money From The Goldmine Called Facebook 13 Killer Strategies for Building Engagement And much more …**Youtube Marketing**While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.Some of the things that we will discuss in this book about marketing on YouTube include:Getting started with YouTubeDoing your first videoUnderstanding your audienceProviding value to the audienceTips and strategies for you channelHow to use a conversion video to upsell your productPromoting your videosCreating your own AdWords campaignUsing YouTube Analytics to track your p...

2127 RUR

похожие

Подробнее

Barbara Hannay Outback Baby


Max Jardine always behaves like a bossy big brother to Gemma Brown. Except for one night five years ago–a night they have never talked about since. But now Gemma is moving into Max's remote Outback home to help him care for a friend's baby…Seeing stubborn, gorgeous Max with a baby in his arms confuses Gemma–almost as much as it intrigues Max to see Gemma all grown up! And tension mounts as they confront the past…

363.71 RUR

похожие

Подробнее

Jacob Kurdin The Kurdish D Use of Facebook in Shaping a Nation


This book strives to understand the use of Facebook as a social network site by the Kurdish diaspora. Accordingly, the main purpose of the book is to explore how Kurds search for and express their ethnic identity through Facebook. The Kurdish people have been suppressed by four countries-Turkey, Iraq, Iran, and Syria-for centuries and have thus been forced to cope with Turkish, Arabic, and Persian ethnic identity and forbidden to express Kurdish ethnic identity. This book reveals some of the most importance objectives and motivations behind the use of Facebook for Kurds in Norway and shows how Facebook features have been used to rekindle ties between the Kurds and to strengthen their ethnic identity. The Kurdish diaspora has been spread worldwide and the most effective way for the people to connect to each other in the diaspora is through social networking sites. Kurds in the diaspora make extensive use of social media to build ethnic identity. Kurds in the diaspora consider Facebook to be an important communication tool to strengthen their identity by discussing political issues and cultural aspects and reconnecting with friends and families they have lost contact with.

8352 RUR

похожие

Подробнее

Matthew C. Le Merle, Alison Davis Corporate Innovation in the Fifth Era. Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft


Over the last 30 years a host of new technologies have begun to change every industry driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In “Corporate Innovation in the Fifth Era,” Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era.

1514 RUR

похожие

Подробнее

Ramon Ray The Facebook Guide to Small Business Marketing


The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

1320.4 RUR

похожие

Подробнее

London Sky Press Summary of Zucked. Waking Up to the Facebook Catastrophe: Conversation Starters


Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee: Conversation Starters A few years ago, Roger McNamee was optimistic about the future of Facebook, considering it one of his most successful investments. But he had rude awakenings and is now avidly advocating against the tech company. The book is a combination of memoir writing and an indictment of Facebook. It is a chronicle of the tech company's history and a revelation of its anti-democratic practices including its use of surveillance, irresponsible use of private data, and its influence on user behavior. The author cites Mark Zuckerberg's and Sheryl Sandberg's focus on scaling and influence at the expense of social and political order. The effects, including the election results in the U.S, are not merely Facebook oversight as Zuckerberg claimed. Zucked is a New York Times bestseller.A Brief Look Inside: EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPERthan the surface of its pages. The characters and their world come alive, and the characters and its world still live on. Conversation Starters is peppered with questions designed tobring us beneath the surface of the pageand invite us into the world that lives on. These questions can be used to create hours of conversation: • Foster a deeper understanding of the book• Promote an atmosphere of discussion for groups• Assist in the study of the book, either individually or corporately• Explore unseen realms of the book as never seen before Disclaimer: This ...

1727 RUR

похожие

Подробнее

Комментарии




Подпишитесь на новинки нашего магазина bookbazaar.ru